Notes from FanConvert.
Field notes on Patreon-driven email sequences, creator metrics worth tracking, and the unglamorous infrastructure that keeps patron lifecycle automation honest.
considerationcomparisonMeta Ads cost $40+ per Patreon patron — the Free → Paid math
Meta Ads run $40–$70 per Patreon patron, and Patreon blocks the Meta Pixel. Free → Paid converts the followers you already have for a fraction of that.
3 min read
awarenessproblem40% of Patreon membership churn is a failed card, not a cancellation
Declined-charge patrons didn't leave — they're stuck. Here's why Patreon's generic retry email isn't enough, and what a winback_denied sequence does instead.
5 min read
awarenessfeatureSee every Patreon moment land in your dashboard
Every new patron, upgrade, cancel, and card-decline as a row — with the sequence label your email tool just received. No guessing.
3 min read
considerationtutorialConnect Patreon to your email sequences in 5 minutes
From Patreon invite to all four sequences live — no code, no Zapier, four clicks.
3 min read
decisiontutorialThe Free tier covers 100 events a month — here's what counts
Every Patreon update that pulls against your Free-tier cap, in plain English. No card, all four sequences, live counter on the dashboard.
4 min read
tutorialshopifySet up your Free → Paid sequence in Shopify Flow
Five emails, four checkpoints, 17 days. The full wiring for the Free → Paid sequence in Shopify Flow — copy-pasteable, with the chart and every condition value spelled out.
8 min read
tutorialshopifySet up your Welcome sequence in Shopify Flow
Three emails, three checkpoints, 10 days. The full wiring for the Welcome (onboarding) sequence in Shopify Flow — copy-pasteable, with the chart and every condition value spelled out.
7 min read
tutorialshopifySet up your Winback · Cancel sequence in Shopify Flow
Two emails, a 3-day cool-off, 14 days end to end. The full wiring for the Winback · Cancel sequence in Shopify Flow — copy-pasteable, with the chart and every condition value spelled out.
7 min read
tutorialshopifySet up your Winback · Decline sequence in Shopify Flow
Three emails, a 2-day cool-off, 12 days end to end. The full wiring for the Winback · Decline sequence in Shopify Flow — copy-pasteable, with the chart and every condition value spelled out.
8 min read
awarenessproblemIntroducing FanConvert: every Patreon moment, in the right email
Four Patreon moments — join, upgrade, cancel, failed payment — turned into four email sequences that fire on their own. Bring your own email tool.
3 min read